Tag: metrics

Teaching Students to Analyze Twitter data with Excel pivot tables: Social Media Analytics Assignment (Post 2 of 4)

Updated

This post may contain affiliate links. Please read my disclosure for details. In my last post, I discussed a new assignment that I’m using this semester in my Communication research class (all posts on that class). That social media analytics project assignment contains 3 parts. Each part is related but unique, allowing students to pick […]

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The New Social Media Analytics Assignment for my Comm Research Class (Post 1 of 4)

Updated

This post may contain affiliate links. Please read my disclosure for details. A few months ago I wrote about how students in my social media class were using Microsoft Social Engagement to track metrics and do some social listening. At the time, I said I’d follow up with a post about how we were using […]

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How to use Microsoft Social Engagement software to teach social media listening (Post 2 of 2)

Updated

This post may contain affiliate links. Please read my disclosure for details. This post is part 2 in a two-part series on how I currently teach social media metrics and social listening. You can see the previous post, which provided a spreadsheet that I use to empower students to track metrics for the social media […]

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An Assignment and Spreadsheet for Teaching Students to Track Social Media Metrics in my Social Media Class (Post 1 of 2)

Updated

This post may contain affiliate links. Please read my disclosure for details. Thinking About How We Teach Social Media Metrics and Analytics In the social media education community, there has been a lot of discussion about teaching social media metrics and analytics to students. This has been a challenge and frustration for myself and many […]

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