A Social Media Education Blog by Matthew J. Kushin, Ph.D.
This post may contain affiliate links. Please read my disclosure for details. In my Writing Across Platforms class, students write a news release for the social web. We have used PitchEngine to help students learn the web features that can bolster a news release.
Continue reading Why PitchEngine is Great For Teaching the Social Media News ReleaseThis post may contain affiliate links. Please read my disclosure for details. Snickers used search engines to target customers who were making misspellings during search. This cost-effective campaign reached over 500,000 people in 2 days. How did it work? As explained on a Google article, “Each time someone misspelled a word, they were given a […]
Continue reading Snickers Understands the Opportunity in SearchThis post may contain affiliate links. Please read my disclosure for details. On my last post I talked about Why I’m teaching Content Marketing in the Writing Class. One of the reasons I gave was the close connection between social media, SEO, and content marketing. Today, we must teach students to write for 2 audiences: […]
Continue reading Introducing Students to SEO Keyword Research with Google Trends (Activity)