What’s Changing? Bringing Meltwater Social Media Listening Software into the Social Media Class

This post may contain affiliate links. Please read my disclosure for details. Today is the first day of the fall 2017 semester. As many of you know, this past summer was an especially exciting and busy one for me with the birth of my daughter! Since becoming a dad, I’ve learned a ton about time […]

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Why We Must Consider Social Media Certification Programs as Part of Social Media Education Curriculum

This post may contain affiliate links. Please read my disclosure for details. I just got back from an amazing #AEJMC15 conference in San Francisco. There, my colleagues and I had the pleasure of presenting our study, “Hootsuite University: Equipping Academics and Future PR Professionals for Social Media Success,” as the top paper in teaching pedagogy […]

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Why I Love the Hootsuite University Higher Ed Program

This post may contain affiliate links. Please read my disclosure for details. Hootsuite University Higher Education Program Review Recently I had the opportunity to write a guest blog post on the Hootsuite blog about harnessing the social media mindset our Millennial students bring into the college class today. That post was published yesterday!

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