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Practice writing news headlines and news leads: Re-write the headline and lead of a news story by focusing on the most interesting part [in-class activity]

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This post may contain affiliate links. Please read my disclosure for details. News Headline Writing and Lead Writing Practice Exercise News headlines – or the titles of news stories – and news leads are vital parts of a compelling news story or news release. But, what makes for an interesting story? That’s an important question […]

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What’s Changing? Creative Briefs and Using Story Arcs in Pitch Presentations

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This post may contain affiliate links. Please read my disclosure for details. It’s that time of year. The tradition must continue! It is time, of course, for my ‘What’s Changing’ blog post to start off the semester. I’ve been writing these posts for years as a way to highlight key changes I have in mind […]

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Here are my social media, communication research, persuasion and message design, strategic campaigns and writing across platforms class syllabi for this year

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This post may contain affiliate links. Please read my disclosure for details. This semester has certainly crept up on me. I had a very busy winter break. The realization that this semester has crept up on me has me realizing a few other things, things that have gotten away from me. One such thing that […]

Continue reading Here are my social media, communication research, persuasion and message design, strategic campaigns and writing across platforms class syllabi for this year

Communication Research Class Media Placement Assignment, Part 2: Doing Data Entry and Creating a Data Legend

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This post may contain affiliate links. Please read my disclosure for details. Communication Research Class Assignment Review This post is long overdue (I feel like I say that a lot!). It is a follow up to a post I published in January titled “Here’s my communication research class assignment on analyzing media placement.”  Recently, I […]

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Facebook Audience Insights Class Activity: Introducing Students to Social Media Audience Research Via Facebook

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This post may contain affiliate links. Please read my disclosure for details. Teaching Facebook Audience Insights in the Social Media Class Lately, I’ve been writing about the importance for students to learn more about paid social media as part of the media mix. In the below post, I’m going to share a new in class […]

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Teaching PPC Ad Writing: The Mimic Search Engine Marketing Simulator Assignment (Post 2 of 2)

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This post may contain affiliate links. Please read my disclosure for details. Stukent Mimic Intro Software in the Classroom to Teach Search Engine Marketing  (PPC Ad Writing): Part 2 This is post 2 in a two-part series about teaching PPC Ad Writing with Stukent Mimic Intro. PPC Ads are also known as search engine marketing […]

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Teaching PPC Ad Writing: Using the Mimic Search Engine Marketing Simulator in my Writing Class (Post 1 of 2)

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This post may contain affiliate links. Please read my disclosure for details. This is post 1 in a two-part series about teaching Stukent Mimic Intro PPC Ad Writing. After reading this post, see post 2  where I provide a Stukent Mimic Intro PPC Ad Writing Assignment and review Mimic Intro performance results. PPC ads are […]

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