Social Media Syllabus

Google Analytics Assignment in the Communication Research Class. Lab Guide Included!

Updated March 16, 2020

This page may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details. A Google Analytics Assignment in the Communication Research Class? Yes! The question of teaching Google Analytics is part of the larger conversation […]

Communication Research

A Review of Teach Social Media Published in the Journal of Public Relations Education

Updated February 9, 2020

This page may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details. Review of Teach Social Media Published in JPRE I’m thrilled to share some exciting news! My book, Teach Social Media: A Plan […]

Book Reviews

The IGTV Video Class Assignment: Review and Tips

Updated February 9, 2020

This page may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details. The IGTV Video Class Assignment How can we get our students learning and doing more with video? IGTV videos – or Instagram […]

SEO Fitness Workbook by Jason McDonald [Book Review]

Updated December 2, 2019

This page may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details. SEO Fitness Workbook by Jason McDonald Book Review Teaching search engine optimization (SEO) to public relations and marketing students is an essential […]

Essential Classroom Technology Tools for Teaching Social Media in 2020

Updated July 14, 2022

This page may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details. Classroom Technology Tools Recently, I started sharing about a few of the smartphone accessories I’ve been playing with to create video for […]

Use this Worksheet in Your Class to Design a Message Map and Key Messages for a Communication Campaign (Part 2 of 2)

Updated November 8, 2019

This post may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details. Teaching Students to Develop Message Maps In the first post in this series I provided an activity to teach students what key […]

How to Teach Key Messages to PR and Marketing Students: Activity Included (Part 1 of 2)

Updated November 8, 2019

This post may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details. Teaching Students to Develop Key Messages is a Great Public Relations Class Activity As a kid, I paid more attention to the […]

Google Analytics Assignment in the Communication Research Class. Lab Guide Included!

A Review of Teach Social Media Published in the Journal of Public Relations Education

The IGTV Video Class Assignment: Review and Tips

SEO Fitness Workbook by Jason McDonald [Book Review]

Essential Classroom Technology Tools for Teaching Social Media in 2020

Use this Worksheet in Your Class to Design a Message Map and Key Messages for a Communication Campaign (Part 2 of 2)

How to Teach Key Messages to PR and Marketing Students: Activity Included (Part 1 of 2)

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