A Social Media Education Blog by Matthew J. Kushin, Ph.D.
This post may contain affiliate links. Please read my disclosure for details. (note: See the follow up article on the new mendeley features) The other night my wife, who works in continuing education for optometrists, asked me, “Do you use Zotero?” “No,” I said. And then, proudly “I use Mendeley!” “What’s that?” I went on […]
Continue reading Stop Being a Disorganized Researcher With Mendeley Reference Manager
This post may contain affiliate links. Please read my disclosure for details. I often find myself at the end of the semester saying “I wish we’d had time to talk about X!” Or, “when I planned this class, Y wasn’t even on the map!” The great thing is, the relative shortness of a semester enables […]
Continue reading What’s Changing? Plans for My Social Media Fall 2013 ClassThis post may contain affiliate links. Please read my disclosure for details. Could you go two weeks without the Internet? I did (well, almost – see below). And I am so happy I did. At first, it was more from necessity than choice. You see, Kelin and I recently took a two week belated honeymoon […]
Continue reading 2 weeks without the Internet: 5 Lessons Learned
This post may contain affiliate links. Please read my disclosure for details. This post is long overdue! Several weeks ago, I wrote about the importance of teaching content marketing in the college Communication or Business writing class today. I followed up with a post about Search Engine Optimization and an activity for introducing students to […]
Continue reading Teaching Keyword Competition with Google Adwords (Activity)
This post may contain affiliate links. Please read my disclosure for details. The semester is done. The grades are in. It is time to reflect on the semester – what went well, what challenges we faced, what we learned, and what we plan to do to improve for next semester. This evening I had the […]
Continue reading Interview with social media marketing professor Jeremy Floyd (G+ Hangout)
This post may contain affiliate links. Please read my disclosure for details. Happy Tuesday! Tomorrow we will be holding our second Social Media Professor Google Plus hangout where professors teaching social media around the country get together to talk shop. The event will be broadcast on Google Plus and available for on demand viewing (check […]
Continue reading Join us for Social Media Professor Google Plus Hangout Weds 5-22!
This post may contain affiliate links. Please read my disclosure for details. At some point, I bet you’ve wondered – Why did you name your blog Social Media Syllabus? No, it is not a syllabus. It is a way to help my target audience find me. Let me explain. Several posts ago, I discussed introducing […]
Continue reading How I Used SEO Keyword Competition Research to Target My Niche