Out for Sabbatical :)

Welcome to Fall 2023. I’m excited to share that I will be on sabbatical this semester. During sabbatical, I’ll be working on a project related to happiness. It is inspired by the special topics class that I taught last semester titled Happiness: Media versus Reality [If you haven’t yet, check out the happiness and media […]

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What’s Changing? Navigating a ‘New Normal’ in 2021

This post may contain affiliate links. Please read my disclosure for details. What’s Changing in Fall 2021? Welcome back! Fall 2021 is in full swing. Traditionally, I begin the academic year with a “What’s Changing” blog post (example: my 2019 What’s Changing post). In these posts, I share my big picture plans for the fall […]

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Social Media users praise brands in private and criticise in public

This is my first “reblog!” I want to share a great blog post by Ana Canhoto that I came across. This article describes the results of her research into social media and electronic word of mouth about brands. Specifically, the study looks at positive and negative online expression of consumer experiences with a brand. Enjoy! […]

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Interview with social media marketing professor Jeremy Floyd (G+ Hangout)

This post may contain affiliate links. Please read my disclosure for details. The semester is done. The grades are in. It is time to reflect on the semester – what went well, what challenges we faced, what we learned, and what we plan to do to improve for next semester. This evening I had the […]

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Join us for Social Media Professor Google Plus Hangout Weds 5-22!

This post may contain affiliate links. Please read my disclosure for details. Happy Tuesday! Tomorrow we will be holding our second Social Media Professor Google Plus hangout where professors teaching social media around the country get together to talk shop. The event will be broadcast on Google Plus and available for on demand viewing (check […]

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Pay-Per Networking: Facebook Now Charging You to Contact Non-Friends

This post may contain affiliate links. Please read my disclosure for details. It appears Facebook has followed through with rumors and reports that the social networking service may begin charging to contact celebrities and “non-friends.” That day, it seems, is here. A student of mine just dropped by my office to let me know the […]

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