A Social Media Education Blog by Matthew J. Kushin, Ph.D.
This post may contain affiliate links. Please read my disclosure for details. A few months ago I wrote about how students in my social media class were using Microsoft Social Engagement to track metrics and do some social listening. At the time, I said I’d follow up with a post about how we were using […]
Continue reading The New Social Media Analytics Assignment for my Comm Research Class (Post 1 of 4)This post may contain affiliate links. Please read my disclosure for details. As many readers of this blog know, I’m a major fan of Dr. Karen Freberg and her leadership and work in the field of social media education. Last year, Dr. Freberg published A Roadmap for Teaching Social Media: All the assignments, rubrics, and […]
Continue reading A Roadmap for Teaching Social Media by Karen Freberg (Book Review)This post may contain affiliate links. Please read my disclosure for details. HubSpot Academy Certifications in the Classroom Long-time readers of this blog know that I use the Hootsuite University certification program in my social media class. Having students complete industry certifications are a great way to get students gaining hands-on experience with industry tools. […]
Continue reading Considering assigning your students the HubSpot Academy certification?This post may contain affiliate links. Please read my disclosure for details. Review of Connected: How Your Friends’ Friends’ Friends Affect Everything You Feel, Think, and Do by Christakis & Fowler We’ve all heard of six degrees of separation. The idea, proven through the research of Stanley Milgram, is that any one person is connected […]
Continue reading How You Are Influenced By People You Don’t Know, Backed by Science (Book Review)This post may contain affiliate links. Please read my disclosure for details. This post is part 2 in a two-part series on how I currently teach social media metrics and social listening. You can see the previous post, which provided a spreadsheet that I use to empower students to track metrics for the social media […]
Continue reading How to use Microsoft Social Engagement software to teach social media listening (Post 2 of 2)This post may contain affiliate links. Please read my disclosure for details. Thinking About How We Teach Social Media Metrics and Analytics In the social media education community, there has been a lot of discussion about teaching social media metrics and analytics to students. This has been a challenge and frustration for myself and many […]
Continue reading An Assignment and Spreadsheet for Teaching Students to Track Social Media Metrics in my Social Media Class (Post 1 of 2)This post may contain affiliate links. Please read my disclosure for details. I had a great time this past weekend presenting at the PRSA Educator’s Academy Super Saturday with Ai Zhang, Karen Freberg and moderator Kirk Hazlett. If you missed our presentation, we covered how social media tools can be used to break down the […]
Continue reading 3 Ways to Use Slack to Foster Student Team Work in The College Class