A Social Media Education Blog by Matthew J. Kushin, Ph.D.
Teach ChatGPT in a PR Writing Class Series—Post 1: Style and Tone Last semester, I started integrating ChatGPT into my promotional writing class, COMM 335: Writing Across Platforms. In the past, I’ve written about using generative AI in my social media class and shared several videos on the topic. Today, I’m excited to share the […]
Continue reading Teach ChatGPT in a PR Writing Class: Style and Tone
This post may contain affiliate links. Please read my disclosure for details. The new semester has started here at Shepherd University. There is a lot I have planned and am looking forward to. But first, I want to look back at my Comm 322 Social Media class from last fall, Fall 2015.
Continue reading What Happens When You Put Your Students In Charge of Your Department’s Social Media? (My Fall 2015 Social Media Class Project In Review)This post may contain affiliate links. Please read my disclosure for details. After two weeks of traveling to New England for a vacation and to Montreal for the AEJMC, it is good to be home! AEJMC flew by! I’d like to look at one of my favorite panels from the conference: the Ethics and Brand […]
Continue reading #AEJMC14 Highlights: What are the Ethics of Content Marketing?This post may contain affiliate links. Please read my disclosure for details. Hello from snowy West Virginia! We’re facing over a foot of snow here for sure. Our driveway is measuring 18 inches! Though I’ve got a ton of projects to work on and a puppy who is getting restless since the snow is too […]
Continue reading What I’m reading: Creatively Canceling School; The Future of Organic on Social MediaThis post may contain affiliate links. Please read my disclosure for details. As I discussed on this blog, 2013 was to be the year of content marketing. (Here are all my posts on content marketing) Recently, Gary Shirr (@ProfessorGary) brought up an interesting point in a discussion post he made to the Teaching Social Media Marketing […]
Continue reading What is The Future of Content Marketing in 2014?This post may contain affiliate links. Please read my disclosure for details. Yes, this title is a corny attempt to play on the popular skit from the first Portlandia episode. But the reference got your attention, so let’s proceed… :)
Continue reading The Dream of Content Curators is Alive with Portlandia
This post may contain affiliate links. Please read my disclosure for details. This post is long overdue! Several weeks ago, I wrote about the importance of teaching content marketing in the college Communication or Business writing class today. I followed up with a post about Search Engine Optimization and an activity for introducing students to […]
Continue reading Teaching Keyword Competition with Google Adwords (Activity)