A Social Media Education Blog by Matthew J. Kushin, Ph.D.
This post may contain affiliate links. Please read my disclosure for details. When I was in college, I remember watching “Merchants of Cool,” a PBS Frontline documentary chronicling the strategies marketers use to appeal to the elusive teenage demographic.
Continue reading Social Media Documentary Recommendation: Generation LikeIn the last few posts, I’ve been writing about my Social Media class and the semester project we’ve been doing. To recap, students create a social media content strategy for our department’s social media (the details of the assignment are on the previous post). They then use this plan to create content for the department. […]
Continue reading My Fall 2014 Social Media Class Project In ReviewThis post may contain affiliate links. Please read my disclosure for details. Several weeks ago I mentioned that a big change in my Comm 322 Social Media class this semester (syllabus), is that students will be working to create the social media for our department’s Twitter, Instagram, and a brand new blog.
Continue reading A Look at My Social Media Content Strategy AssignmentThis post may contain affiliate links. Please read my disclosure for details. Last week I posted our semester long project in Comm 322 Social Media class. Below is my Social Media class syllabi for Fall 2014.
Continue reading Sharing My Social Media Class Fall 2014 SyllabusThis post may contain affiliate links. Please read my disclosure for details. At the start of each semester I try to share relevant syllabi for classes I’m teaching that semester (hint: see all my syllabi in the menu on the left). Here are my plans for my social media class this semester. I’d like to […]
Continue reading Social Media Class Fall 2014: Class Project OverviewThis post may contain affiliate links. Please read my disclosure for details. It is finals week! We’ve had a good amount of snow here, as Scout can attest, and I’ve been busy catching up on grading. With a few minutes of down time before the next batch of final projects are due, I thought I’d […]
Continue reading The Social Media Class Blog Assignment In ReviewThis post may contain affiliate links. Please read my disclosure for details. I always learn so much from our guest speakers! This week we were very fortunate to have the author of our class text, Born to Blog, Mark Schaefer (@markwschaefer) Skype with our class. If you aren’t familiar with Mark, he is a very […]
Continue reading Born to Blog author talks social media challenges, opportunities, and more!