This is my first “reblog!” I want to share a great blog post by Ana Canhoto that I came across. This article describes the results of her research into social media and electronic word of mouth about brands. Specifically, the study looks at positive and negative online expression of consumer experiences with a brand. Enjoy!

Very interesting research –  I will be following her work and her blog! Check it out at http://anacanhoto.com.

– Cheers!

Matt