Study Explores Hootsuite University in the College Classroom

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Frequent readers of this blog know that I’ve been using Hootsuite University in my social media class for some time now.  But, how does using Hootsuite University impact social media learning?

hootsuitehigheredprogram

That’s the broad question I set out to explore in a research study co-authored with professors Emily S. Kinsky, Karen Freberg, Carolyn Kim, and William Ward.

Our study was recently published in the Journal of Public Relations Education, after being presented as the top teaching research paper in the Public Relations Division of the Association for Education in Journalism and Mass Communication last August.

Hootsuite summarized the article and its findings in a blog post titled “Social Media Education Empowers the Next Generation of Marketing Mavens.”

I’m honored and pleased with reactions to the study thus far.  To date, the Slideshare version of the article (embedded below) has received over 3,700 views since its publication about a week ago.

You can also read the study online or download the PDF via its page on Journal of Public Relations Education’s website.

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