Hello from snowy West Virginia!
We’re facing over a foot of snow here for sure. Our driveway is measuring 18 inches! Though I’ve got a ton of projects to work on and a puppy who is getting restless since the snow is too tall for her to get outside (see Instagram photos on the column on the right, and below), I want to take a quick minute before strapping my snowshoes on to share a few articles from around the web.
Just for Fun
Well, school is canceled for us today. Though the announcement from Shepherd University wasn’t quite as creative as the Durham Academy’s cancellation in Durham, NC.
In a related vein, I would love your feedback: With all these snow days, how are you handing your classes? Are you Skyping in? Posting assignments on course management systems? I always find it difficult when classes get canceled. The lack of continuity and the inability to work with students in class is difficult to overcome virtually. But I think I could do a better job in this area. So any thoughts or suggestions would be greatly appreciated!
To the articles:
What’s the future of organic on social media? Content Marketing and Paid Media on Social Media
Second, not too long ago I wrote about the future of content marketing in 2014. I want to follow-up with three articles that provide further discussion of content marketing in 2014.
- Gary Schirr wrote another great post on content marketing’s future, in his 4 P’s of Content Marketing
- Mark Schaefer has written a response to arguments against his notion of Content Shock, his term for the negative effects of a saturated content landscape coupled with finite consumer attention.
- I also am reading Social Mouth’s ““Organic” is Dead, Say Hello to the Age of Paid Media” – an interesting piece about the likely rise of paid advertising, and increased difficulty
So the question remains – if paid is indeed becoming the pathway to audiences on social media, what will the impact be for strategic communication folks? The Social Mouth’s blog post paints a fairly dire picture, if accurate – indicating that access to publics will be increasingly difficult via organic and that paid may be a must. Or, are these worries overblown, these predictions incorrect? Perhaps I am missing it, but I haven’t seen a lot coming from the PR blogs about this. Just some food for thought.
I’ve got a few great posts I’ve been working on ready to release in the next few weeks. So look forward to those! For now, stay warm!