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Teaching the Public Relations Class with Freberg’s PR Textbook, Discovering Public Relations

Karen Freberg‘s PR textbook, Discovering Public Relations: An Introduction to Creative and Strategic Practices, has been called a substantial advancement in public relations education (see Gallicano, 2021). It was published in time for the 2020-2021 academic year. But this semester is the first chance I’ve had to incorporate it into my Public Relations class. In the below post, I’ll discuss how I’m incorporating this textbook and share my new Public Relations Principles syllabus.

I had the privileged of writing the ancillary materials for this textbook, including a syllabus, and discussion questions and activities and assignments for each chapter.  You can get your hands on those materials from Sage when adopting the textbook. So rather than sharing specific assignments, below I share three ways that I’ve used this textbook to update my class.

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