Category Archives: Activities and Events

Stukent Digital Marketing Summit: Key Takeaways

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Stukent Digital Marketing Summit August 2019

I had a great opportunity on August 16 to speak as part of the summer 2019 Stukent Digital Marketing Summit. If you missed it, I want to share one key takeaways I got form each speaker (In reality, there were too many takeaways to keep track of).

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My New Book, Teach Social Media: A Plan for Creating a Course Your Students Will Love, is Now Available on Amazon!

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Teach Social Media Book

I am beyond thrilled to announce that my new book, Teach Social Media: A Plan for Creating a Course Your Students Will Love, is now available on Amazon in paperback and eBook formats.

It has been a long and exciting journey. I am so glad to finally be able to share this project with you. It is one of my most ambitious undertakings. I can best describe it as an organized “brain dump” of my knowledge about teaching a social media class for students interested in careers as professional communicators (e.g., public relations, marketing).

Continue reading My New Book, Teach Social Media: A Plan for Creating a Course Your Students Will Love, is Now Available on Amazon!

Join Me at the Stukent Digital Marketing Summit Friday August 16

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I’m thrilled to be a part of the upcoming Stukent Digital Marketing Summit. The virtual one-day conference, which focuses on digital marketing pedagogy, will take place Friday, August 16. Registration is now open for this free event.

The speaker line up is impressive! Speakers and topics are:

  • Karen Freberg – Embracing Our Inner Influencer: How Can Educators Use Social Media for Personal Branding?
  • Jonah Berger – TBD
  • Leo Morejon – Are Students Hearing What You’re Saying?
  • Mary Owusa – A Practitioner’s Perspective: Top 10 Digital Skills Your Grads Must Have
  • Matt Kushin – How to Teach Students to Use Facebook Audience Insights to Build an Audience Persona

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Why You Should Apply for the Advertising Education Foundation Visiting Professors Program

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Earlier this month I had the amazing opportunity to be a part of the Advertising Education Foundation’s (AEF) Visiting Professors Program in New York City.

Myself and 32 other professors from around the country spent a week meeting with agencies and companies in the advertising and marketing space. We met with:

  • Ogilvy
  • Momentum
  • Facebook – specifically ,the agency division.
  • McCann
  • R/GA
  • Wavemaker
  • IBM

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I’m Writing a Book! (And I need Your Help With The Title)

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Big, big news here! I’ve kept it a secret far too long and it’s time to spill…

I AM WRITING A BOOK!

If you’ve noticed that the frequency of my blog posts has been, well, down lately, that’s why.

What’s the book about?

Teaching social media.

Continue reading I’m Writing a Book! (And I need Your Help With The Title)

Changing the Conversation! Reflections on my National Millennial Community trip to NYC

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Last week I had a truly life-changing experience. I went on my second National Millennial Community (NMC) trip as the advisor to our university’s chapter. The trip was to Manhattan where we met with major brands, non-profits and agencies including: McCann World Group, NBC Universal, BuzzFeed, Condé Nast, Barnes & Noble, the Ad Council, Pfizer, Droga5, Wells Fargo, Nielsen, among others.

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Watch my Internet Day 2018 keynote at the University of Aveiro Portugal

Recently, I had the tremendous honor of being invited to serve as the keynote speaker for the Internet Day 2018 celebration put on by the DigiMedia lab and the Department of Communication and Art at the University Aveiro in Portugal.

My keynote, titled “The Cost of Clicks and Shares: Questions on the Civic and Political Potential of the The Internet in the Attention Economy,” looked at trends in social media, politics and civics today. It drew, in part, on my co-authored research with Dr. Masahiro Yamamoto and Dr. Francis Dalisay on social media.

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