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Myself and 32 other professors from around the country spent a week meeting with agencies and companies in the advertising and marketing space. We met with:
- Facebook – specifically ,the agency division.
The AEF is all about bridging academia and the industry. And through this program they executed their mission in an impactful way!
Being in the offices of these innovative companies opened my eyes to not only the changing advertising/promotion landscape, but the changing media landscape more broadly and how it is affecting so many aspects of business, commerce, and day-to-day life.
I was afraid I would be the only professor who was not in a business school or who was not strictly an advertising educator. I was delighted and surprised to meet many professors from communication – with emphases from public relations to media studies – as well as other disciplines such as anthropology. To me, this really shows the dedication of the AEF team to the advancement of knowledge about advertising broadly. Because advertising impacts all of us.
I learned a ton from this experience. I can truly say it was one of the most remarkable professional development experiences of my career as a professor. There are many ways in which I will incorporate what I learned from this experience in my teaching as well as in my life. Below are my three key takeaways from my trip.
If you have not participated in the AEF Visiting Professors Program, I highly recommend that you apply for a future year.
If you are not familiar with the AEF, check them out. They have lots of great resources. My students and I used the AEF’s Campus Speaker Program to find a spectacular speaker, Maggie Bergin, who came and spoke with our department last semester.