Tag Archives: social media educators

A Roadmap for Teaching Social Media by Karen Freberg (Book Review)

As many readers of this blog know, I’m a major fan of Dr. Karen Freberg and her leadership and work in the field of social media education.

Last year, Dr. Freberg published A Roadmap for Teaching Social Media: All the assignments, rubrics, and feedback you’ll need to present a strategic social media course. So, of course, when this book came out, I had to get my hands on it.

This book is unlike any other book in the social media space that I know of presently. It is not a book that you assign to your students to learn about social media. It is a one-stop guide for professors with just about everything you would need to know to build a social media class from the ground up. And it is awesome.

Freberg covers key considerations that I’ll break down into 2 parts. The first part of the book deals primarily with publicity and public interaction surrounding your class, and the second half of the book focuses on assignments and rubrics that you can use in the class.

In the first part of the book, Dr. Freberg reminds us: “First, build self-confidence and project that you KNOW what you are doing. If you walk into the class with any self-doubts, the students will be able to read that in a hearbeat” (p. 11).

I like how Dr. Freberg gets the reader thinking of the important but often overlooked consideration of branding your class. After all, if you’re teaching a social media class, your students may be engaging with the public online. She touches on tips for building a hashtag for your classes (something I’ve honestly not done a good job of remaining consistent at) to foster interaction between yourself, your students, and thought leaders. Even if you have your social media class built and feel you don’t need any additional tips or assignments to enhance it, the book is valuable for the wider lessons in here for personal branding for professors. That is, in branding your class, you are branding yourself as a professor. And doing so can open many opportunities for you (e.g., networking opportunities, requests to speak, etc) as well your students (e.g., guest lecturers). There are also great time management tips that will help any professor dealing with the flood of information and the rapid pace of change that social media professors deal with on a day to bay basis. This section of the book then goes on to discuss social media etiquette for students and tips for inviting and working with guest lecturers.

In the latter half of the book, Dr. Freberg provides an in depth look at several valuable assignments that you can incorporate into your social media class. This includes an online reputation assignment, a social media strategy assignment, and more. A sample social media class syllabus is provided as well. The assignments include detailed explanations, instructions and rubrics.

There is much in this book that I found useful and am in the process of putting into practice. For example, I adopted the assignment and tips on personal branding from this book for my public relations principles class. I want to get my students thinking about personal branding early on, and this book and a panel I attended last fall at the PRSA Educators Academy Super Saturday inspired me to take the leap.

Altogether, a big congratulations and thanks to Dr. Freberg for creating this helpful resource.

I hope you found this post helpful. If you did, please share it. It means a lot.

-Cheers!

Matt

Teaching Computer-Assisted Content Analysis with Yoshikoder

Last blog post I discussed the second project in my applied research class, a sentiment analysis of Tweets using Yoshikoder – a free computer-assisted content analysis program from Harvard.

As promised, I want to share my assignment, and my handout for students that teaches them how to use Yoshikoder. Before we do the project, however, I do a brief in class activity to get students learning how to use Yoshikoder. So let’s start there for today’s post. And next post, I’ll share the assignment itself.

PART 1: THE SET UP

What I like to do, is present the problem to the students via the project assignment. Then, we go back and start learning what we’d need to do to solve the problem. So, after lecturing about what sentiment analysis is and why it is important, I get students introduced first to the idea of constructing a coding sheet for keywords by taking a list of keywords and adding them to categories.

First, we talk about the idea in class, and I show them some simple examples, like: If I wanted to code a sample for the presence of “sunshine” – what words would I need? Students brainstorm things like  start, sun, sunny, sunshine, etc., etc.

We discuss the importance of mutual exclusivity, being exhaustive, etc.

I show an example from my dissertation which looked at agenda setting topics on Twitter.

On the class day before I introduce Yoshikoder to the class, students do a practice assignment where I give them a list of random terms related to politics and elections. They then have to create “positive” and “negative” content categories using the terms. The terms aren’t necessarily well fit for this exercise, which gets them thinking a bit… They then hand code a sample of Tweets I provide about two different politicians. I tend to use the most recent election. So, in this case Obama and Romney. They are frustrated by having to hand code these Tweets – but a little trick is to do a search for the exact phrases in the Tweet files on the computer and they are done fairly quickly. Ok, so on the next class period:

1) Practice with Yoshikoder We do the same basic task, but this time they learn to program their “positive” and “negative” categories into Yoshikoder. They then load the Tweets (which I have saved as a txt file) and analyze them for the presence of their positive and negative content categories. This is a great point to stop and have students assess the reliability between what they hand coded and what the computer coded. Often, there will be discrepancies. And this makes for a great opportunity for discussion.

Here is the activity that I use in class. I also provide Tweets that I’ve downloaded using the search terms for the politician/candidate I’m using in the activity (e.g., Obama; Romney) in plain text format so Yoshikoder can read it. Also, see the below handout which I provide students to show them how to use Yoshikoder and how to program, and run the analyses I just described.

As I mentioned above, I create a handout that I like to give students that explains the different functionalities of Yoshikoder and how to run the analyses. As I’ve discussed elsewhere, I like to provide handouts. And the one below isn’t one of my more elaborate handouts. But it provides a quick overview with some screen shots to show what buttons need to be clicked. This is super helpful if you are trying to learn Yoshikoder, or want to use it alongside the activity (discussed in this post or the project discussed in my last post, and which I will provide in my next blog post).


Enjoy! .

EDIT: The assignment is now up. See the post.

If you’d like to learn more about using Yoshikoder, I found this great tutorial:

– Cheers! Matt

Why Do Academics Blog? Mysteries of 21st century academia!

Hope everyone is enjoying their Thanksgiving break!

A recent article published in Studies in Higher Education asks: Why do academics blog?

Hmm. I guess it seemed obvious. Why does anyone blog? Fame, fortune…? Then I got thinking. Yeah, why do academics blog?

Of course, as an academic and a blogger, I had to read the article. It is titled: “Why do Academics Blog? An Analysis of Audiences, Purposes, and Challenges.

Articles such as Why Academics Should Blog by McGuire at Huffington Post, say that people should blog for a number of reasons as “the point of academia is to expand knowledge,” and the hard to accept but admittedly true: “because some of your ideas are dumb.”

Of course, there are other reasons too, like promoting your ideas and that your blog is part of / and builds your reputation. The authors of the research article wonder if this is in fact true – why do academics blog? By investigating 100 academic blogs  via content analysis , the authors produce an interesting look inside the real reasons why academics blog.

This got me thinking about why I blog.

Why do I blog?

When I created this blog, I spent lots of time working on who I was writing for, and how I wanted to name my blog. I attempted to articulate that in my “About this blog” page. I’ll summarize:

Social media education is a new and emerging field. I want to be a part of that conversation.

To expand:

I teach social media. I have a vested interest in growing with the field. To be great at my job, I need to grow, change, adapt. I need to constantly learn. So, I want to learn and reflect on what I learn.  But I believe I can also help the field grow. I want to share my knowledge.  Maybe by talking about my experience, I can help other educators, or get people thinking about social media education. And too, I want to meet others with similar interests and goals.

How has a Blog has been helpful to me?

Oh, this list could go on and on. So here are a quick few:

  • I’ve met great professors who are great people – before I blogged, I was on Twitter, LinkedIn, etc. And I’d connected with some folks. It wasn’t until I began blogging that I really began having meaningful conversations with other academics. As I shared my knowledge, experience, and areas of interests, an amazing thing happened! Other people have learned about me, who I am, and what I have to say and what I am hoping to learn. Doesn’t that make it easier to connect and build relationships?
  • I’ve been asked to participate in events – from research to Google+ Hangouts, new opportunities to grow, learn, and enhance in the field have been presented to me by awesome people I never would have met (see item above).
  • It has given me a chance to reflect – I’m the sort of person who learns by talking things through or teaching them to others. 
  • It has helped me grow my other social media – I believe that when people see you have a blog, they see that you are participating in the social media conversation at a deeper level, and thus are more likely to follow and engage you on sites like Twitter. I’m not sure if the blog signifies a level of credibility, or that they anticipate gaining more from you because you have a blog. But, I have certainly been much more interactive with folks on social media. And if # of followers on Twitter is important to you – those metrics have grown significantly!
  • It has given me a chance to help others – and I love to help others! I’ve seen a lot of folks looking over my syllabi and assignments, and it makes me feel great that something I have done may inspire them in what they teach!
  • My own place to share my research – I first created a professional website when I was in grad school using Sharepoint. I then moved to WordPress, but the page was static. Having a blog is so much more dynamic, but I still use by blog to post my CV, research, and so forth. I’m always excited when I see people looking over my research or searching my research on Google and finding my site.

I hope you enjoy the research article!

Why do you blog? How has blogging opened opportunities for you? Are you thinking about blogging but haven’t started?

Have a happy Thanksgiving!

– Cheers!
Matt

photo – creative commons, opensourceway

Born to Blog author talks social media challenges, opportunities, and more!

I always learn so much from our guest speakers! This week we were very fortunate to have the author of our class text, Born to Blog, Mark Schaefer (@markwschaefer) Skype with our class.


If you aren’t familiar with Mark, he is a very well-known name in the social media field, author of the popular Grow blog, a sought after consultant, and the author of Born to Blog (a book I’ve reviewed on this site and which inspired me to start this blog), and another great book I’ve read Tao of Twitter. I haven’t read his 2nd book, Return on Influence, but I hope to soon.

Here are some highlights from his presentation to this semester’s Comm 322 Social Media class.

Challenges and Opportunities in Social Media – Mark said that a major challenge today is information density. Today, we have so much information that people are reaching information paralysis. How do companies adapt and thrive in this space, with so much competing for our attention? Though not specifically about information density, the article “How the physics of social media could kill your marketing strategy” offers what I believe is a good look at the general issue.

Why do some businesses succeed on social media and others fail? Mark said it really boils down to corporate culture. Questions that come to mind after hearing Mark discuss this topic are: Does the company understand and embrace the social space? Are they agile and responsive? Do they want to adapt?

What Metrics Matter?: Since I’ve been seeking to teach my students basics of Google Analytics, the importance of, and how to track metrics, I ask guest bloggers what metrics matter to them. When asked what the key metrics he tracks are, Mark said there was one that matters: returning visitors. Are they coming back? If people come back, eventually they’ll bring their friends. Traffic doesn’t create business benefits. Returning visitors do.

We’re All Students – the media landscape shifts so rapidly, it is difficult to be an expert. We all are students. And we should strive to keep learning and adapting. As a professor, I loved hearing this reminder. I am always looking to learn, change, grow, and adapt and it is great to hear someone with as much experience as Mark talking about the importance of being a lifelong learner!

Tips and Advice for Students

The Power of Blogging for Students – Mark echoed another class guest, Nate Bagley, when he encouraged students to blog, build an audience, and create meaningful content. He said that it was a valuable tool to show potential employers that you can build and sustain an audience. He said that often times he finds students or grad students are not blogging, and was glad to see students in our class were blogging as a semester long project. I was, of course, very happy to hear this. 🙂 So students, if you’re reading this, keep blogging!

Know Stats – Mark said education in stats is important. Increasingly, data and numbers are driving online business. You don’t have to be an expert, but you need to be able to ask questions and the ability to think critically, and choose the statistical analysis needed to answer those questions. While many students were probably grumpy to hear this, I agree completely. Stats and research methods are more important than ever.

It is not often that students get to speak directly with the author of a class text, and it meant a lot to me for students to get this wonderful opportunity. So thank you so much to Mark for being so generous with his time and knowledge!

-Cheers!

Matt

Social Media Educator Google Hangout; Google Drive in the Classroom

Last week was such a busy week I didn’t get a chance to post this content I had planned. So here are a few things I didn’t get a chance to share:

I participated in another great Google+ Hangout with social media educators from our social media educators LinkedIn Group! This session’s topic was: 50 Tips in 50 minutes: Social Media in the Classroom.

I always take away so much from these conversation and that’s why I love participating in them. You can watch all the great tips in the below YouTube capture of the Hangout with some truly innovative professors and wonderful people: Don Stanley, Jeremy Floyd, Gary Schirr. If you’re a social media educator, I encourage you to check out this group!

Second, here is a great article by Taylor Loren discussing the potential uses of Google Drive in the classroom. It builds off of my post last week and offers a number of great ideas I hadn’t thought of. I strongly recommend it for anyone interested in integrating Google Drive into their teaching!

Lastly, this past Saturday I had the honor of co-presenting with my wife, Kelin, at the 28th annual Student Leadership Conference at Shepherd University (@Leadership_Shep). Our presentation, titled “Leadership, Success, and the importance of other people,” was on the benefits of building interpersonal networks in college and in their future careers. Thanks so much to everyone who attended!

– Cheers!

Matt

Join us for Social Media Professor Google Plus Hangout Weds 5-22!

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Happy Tuesday! Tomorrow we will be holding our second Social Media Professor Google Plus hangout where professors teaching social media around the country get together to talk shop. The event will be broadcast on Google Plus and available for on demand viewing (check back later in the week for the video).

I’m excited (and a little nervous) to be hosting the event for the first time. The topic will be a great one:

Major skill sets we should be teaching to prepare our students to excel in the social media economy.

If your teach social media and care to join in on the the Google+ hangout, we’d love to have you. Our last two hangouts have been a ton of fun and I’ve learned a great deal from professors who are leaders in the field of social media education. Drop me a comment below or via Twitter, and I’ll send you a G+ invite. Or check out our LinkedIn group: Teaching Social Media Marketing and Management.

You can watch our most recent discussion on social media analytics.

Hope everyone is enjoying summer! It is starting to get hot here in West Virginia!

– Cheers! Matt

photo:

Must-watch interviews with social media experts (Snow Day!)

I should be sledding. Shepherd University is closed today and the views from my front and side windows are inviting.

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photo: Snow and our vintage typewriter

As I sip my morning coffee, glad I don’t have to shovel our long, steep driveway, I’m wondering if it is truly March 25th. No matter. Whether you’ve got the day off today for a snow day, spring break, or not, here are some great social media resources you don’t want to miss.

Recently, Don Stanley (@3rhinomedia), social media strategist and professor who teaches social media at the University of Wisconsin-Madision, conducted two great interviews with two social media heavyweights: Joe Pulizzi (@juntajoe), founder of the Content Marketing Institute, and Mark Schaefer (@markwschaefer), author of {grow} and a number of social media books.

Snowday-march

photo: out our kitchen window.

Thanks to Don for a wonderful job hosting these, asking great questions, and for sharing these on his class blog. I learned a ton from each. (if the embeds aren’t working, click on the title to go directly to the post on Don’s blog).

Content Marketing with Joe Pulizzi – founder of the Content Marketing Institute

Joe Pulizzi Video (Click the link to watch – WordPress will not allow me to embed. My apologies.)

A few things that stuck out to me from this interview:

  1. Blogging and social media in general is a marathon, not a sprint. Joe discusses how long it took him for his business to become successful through blogging. Many of us get discouraged when we don’t find immediate success.
  2. Don’t use a blanket approach to posting to social networks. Each social network is different. The culture and audience of each network is different and so we must .
  3. We don’t own our social networks. They can be gone tomorrow. It is important to get email addresses for your blog’s followers, so that you can stay in contact with your readers.

Mark Schaefer talks Twitter

Mark Schaefer Video – Click the link to watch – WordPress will not allow me to embed. My apologies.

Takeaway:

  1. Read Mark’s books. That’s what I decided to do after watching this interview. I got my hands on Tao of Twitter and Mark’s new book, which I am absolutely loving: Born to Blog. Both books offer great insights into the culture of social media and how to thrive in it. I will post reviews of each in future posts.

Ok, no sledding for this blogger. Its time to get back to work. It may be a snow day but the AEJMC deadline is fast approaching! Will I be seeing you in DC in August?

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Photo: View over our deck

Photos from this morning courtesy of my awesome wife, Kelin!