#AEJMC15 is just around the corner! This year I am truly thrilled to be traveling to San Francisco to co-present a study about social media education in the college classroom.
Our study, titled “Hootsuite University: Equipping Academics and Future PR Professionals for Social Media Success”, investigated perceptions among students, faculty, and professionals of the social media certification higher education program, Hootsuite University, as part of a college social media course (I’ve written a bit about my own use of Hootsuite University in my social media class in the past).
The paper will be presented at the Top Teaching Papers session @ 9:15am, Sunday August 9 in Salon 15 (Conference program).
On this project, I had the pleasure of working with some truly awesome social media professors (Emily Kinsky, Karen Freberg, Carolyn Mae Kim, and William Ward). If you do not follow these folks, I strongly recommend it. They are great educators and inspiring resources for social media education.
Come see our presentation to learn more about our study and our findings. Tweet at me @mjkushin and please come say hello in person. I always love to meet friends and colleagues from the web.
Also, this year I’m excited to have been recruited to join the Public Relations Division Social Media Team. I’ve always loved the social media sharing the PRD does and their yearly coverage of the AEJMC conference leads the field. I’m looking forward to meeting the fellow team members and helping plan some great content for the upcoming year.
As promised, I want to share my assignment, and my handout for students that teaches them how to use Yoshikoder. Before we do the project, however, I do a brief in class activity to get students learning how to use Yoshikoder. So let’s start there for today’s post. And next post, I’ll share the assignment itself.
PART 1: THE SET UP
What I like to do, is present the problem to the students via the project assignment. Then, we go back and start learning what we’d need to do to solve the problem. So, after lecturing about what sentiment analysis is and why it is important, I get students introduced first to the idea of constructing a coding sheet for keywords by taking a list of keywords and adding them to categories.
First, we talk about the idea in class, and I show them some simple examples, like: If I wanted to code a sample for the presence of “sunshine” – what words would I need? Students brainstorm things like start, sun, sunny, sunshine, etc., etc.
We discuss the importance of mutual exclusivity, being exhaustive, etc.
I show an example from my dissertation which looked at agenda setting topics on Twitter.
On the class day before I introduce Yoshikoder to the class, students do a practice assignment where I give them a list of random terms related to politics and elections. They then have to create “positive” and “negative” content categories using the terms. The terms aren’t necessarily well fit for this exercise, which gets them thinking a bit… They then hand code a sample of Tweets I provide about two different politicians. I tend to use the most recent election. So, in this case Obama and Romney. They are frustrated by having to hand code these Tweets – but a little trick is to do a search for the exact phrases in the Tweet files on the computer and they are done fairly quickly. Ok, so on the next class period:
1) Practice with Yoshikoder We do the same basic task, but this time they learn to program their “positive” and “negative” categories into Yoshikoder. They then load the Tweets (which I have saved as a txt file) and analyze them for the presence of their positive and negative content categories. This is a great point to stop and have students assess the reliability between what they hand coded and what the computer coded. Often, there will be discrepancies. And this makes for a great opportunity for discussion.
Here is the activity that I use in class. I also provide Tweets that I’ve downloaded using the search terms for the politician/candidate I’m using in the activity (e.g., Obama; Romney) in plain text format so Yoshikoder can read it. Also, see the below handout which I provide students to show them how to use Yoshikoder and how to program, and run the analyses I just described.
As I mentioned above, I create a handout that I like to give students that explains the different functionalities of Yoshikoder and how to run the analyses. As I’ve discussed elsewhere, I like to provide handouts. And the one below isn’t one of my more elaborate handouts. But it provides a quick overview with some screen shots to show what buttons need to be clicked. This is super helpful if you are trying to learn Yoshikoder, or want to use it alongside the activity (discussed in this post or the project discussed in my last post, and which I will provide in my next blog post).
To get the most out of Google Scholar, including the library feature discussed in the last post, you’ll need a Google Scholar profile. If you don’t have one, I highly recommend setting one up. Here’s why:
A Google Scholar profile has many benefits. It is a public profile that provides author photo, institutional affiliation and contact information, and importantly an interactive list of all articles a particular scholar has published. (Get started with Google Scholar profiles). Google Scholar automatically populates your list of research articles by associating your name with articles it has indexed. You can also add co-authors, and keywords for your research agenda.
Here are 8 great benefits of a Google Scholar Profile:
1) Help people find your work. Remember that author feature I discussed int he previous post? Google Scholar search results allow searchers to click an author’s name to see what else they’ve published. This links directly to your Google Scholar profile with the list of all your research articles. If you have a website/blog, you can add a link so people can connect with you.
2) Track Citations of Your Work. What’s really great, is your Google Scholar profile summarizes some really informative stats.
This includes the number of citations for each article you’ve published, and up to date summary statistics across time. For example, here is my Google Scholar profile.
These numbers are helpful to have! For example, when doing my mid-tenure review, I provided a brief context / explanation of each publication I had (this was a recommendation made to me by a faculty member). The purpose was to provide an explanation of the significance of the work, and how it related to my research agenda. I noted the # of citations particular publications had received according to Google Scholar.
3) Follow New Citations. You can easily follow new citations of your work, and get Google Alerts emails when articles are published that mention your published works. This is great to know who is citing you, the impact your work is having, as well as finding articles related to your research interest that you may want to read.
4) Follow New Article. Have something in press and want to know when it is published? Go to your profile and click “Follow new articles.” You’ll get an email alert when the time comes!
5) Library. As discussed in the previous post on Google Scholar, you need a profile to use this feature. See explanation in last post.
6) Recommendations – Having a Google Scholar profile enables you to get recommendations. I’ll discuss those in our next post.
7) Easily Find The Work of Your Favorite Scholars You can see the work of scholars whose research you enjoy by searching an authors name in Google Scholar search, or directly from your profile page (assuming they have a Google Scholar profile).
8) Follow Fav Scholars. Want to get alerts every time a particular scholar publishes something new? Go to their scholar profile and click “follow new articles.” You’ll get an email alert every time they publish something. You can also follow new citations of their work, to receive emails every time someone cites their work.
I love Google Scholar. It is useful for not only your research agenda, but also it is a tool to teach your students about.
When teaching students about finding academic research, no discussion is complete without Google Scholar. In fact, I tell my students this is my go to source… though I’m sure the library probably wouldn’t be happy to hear that.
GScholars primary purpose is as a search engine for scholarly articles. Simply goto: scholar.google.com and search for an article title, subject (e.g., a theory, construct), keyword, or author.
There’s much more to GScholar than a simple search. GScholar has some little known (and some very new!) features that are very useful. Here’s how to become a Google Scholar Power User, Part 1 – Advanced Search Features: (See: Post #2 in this series on Google Scholar Profiles).
It works just like Google, but it indexes academic publications. Many libraries are linked with Google Scholar, such that if you search Google Scholar and an article comes up that your school library has, you can access it directly through your search engine results. (While this often happens automatically when on campus, you can find out if your library has the article when away from campus as well. Go to your settings, click library, and do a search for your universities library. Then click save).
1) Advanced Article Access
Another great benefit is that sometimes articles are hosted online in various places, and you can find access to those articles that you would otherwise not have access to through your library.
Identifying this access is easy. To the right of the search result, you will see [PDF] available from XYZ or [HTML] available from. For an example, here is a search for my own research . Notice how the “Getting Political on Social Network Sites” is available as HTML from the online journal First Monday.
2) More Access Options
See an article that you want to get access to, but your library doesn’t have it and you don’t see a PDF version offered in the search results? Click “## versions” directly under the search result description. Sometimes, the primary result that Google shows does not provide access to the article, but alternative versions do. By clicking “## versions”, you may find that another version of the article is available online.
3) Related Articles
When conducting research, we’re often looking for research on a particular theory, construct, etc. So, if we find an article that fits our search goals, wouldn’t it be great to see what other articles are similar? The “Related Articles” link under the search entry does just that. For example, if I find an article on agenda setting in social media in a search result, and want to see more like it, rather than try a new search query, I’ll click “related articles” under the article I like for a whole host of articles related to agenda setting on social media.
4) Cited By Feature
The cited by feature offers a similar benefit to the “related articles” feature. It is very helpful because you can see who has cited this work. Why is that great? Because if the article you have found is of interest, likely those works that cited it are related and may be helpful! More so, they may have built on that study and thus their theory and findings may provide more recent insights and advancements to the topic you’re studying.
If you want to see more articles by a specific author, click an author’s name (such as my name in the example above). This will take you to the author’s profile on GScholar (if they have one) where you can see all the articles they’ve published. This is something I’ll discuss more in a future post.
Want the APA or MLA citation format for the article in your search result? Click cite. A window pops up and you can choose the citation you need. Quick. Easy. Super helpful. You can also import into particular format styles.
7) Google Scholar Library
This is a new feature and one I just discovered. It works sort of like how Mendely lets you create a library of articles. You need a Google Scholar account to use this feature – which is of course free and connected to your Google account.
What you get, is an online custom list of articles. When you enable Library, you are asked if you want to import all articles you’ve cited. That is, Google indexes all the articles you have cited in the online publications Google has associated with you.
To access your library click “My library” at scholar.google.com. To add articles to your library, in a search result, you can click “save” to save that article directly from search results into your library.
It seems the deleting articles requires you to click on them individually and then click delete. I found no mass editing.
You can set up labels to organize articles into categories. For example, I may have a label “politics” another “social networks” and another “blogs.” By clicking an article in your library, then clicking the ‘labels’ drop down you can create and select labels.
This is a brand new feature and it has a lot of potential. Given that I’m a big Mendeley user, the library feature may be redundant. But I’m going to play with it and see if it has added benefit. I do like the idea that it provides direct access to articles available online.
Social Media and Mobiles really seeks to further investigate the seemingly important role of online political expression (such as posting political videos to YouTube, Tweeting about politics, or posting to Facebook, etc.) in political participation. Particularly, the study looks at what role online expression may play in moderating any effects of political media use on participation. Additionally, this study investigated political smart phone app use, something not investigated in the prior two studies.
Here is the abstract:
A web survey of college students was conducted to examine whether online political expression moderates the effects of political media use on political participation. Results showed that online political expression enhanced the effects of political mobile apps, traditional offline and online media, and social media on political participation. Implications are discussed for a mobilizing role of online media in the democratic process for young adults.
“Where Did Social Media really Matter?” asked whether social media and online expression on social media sites were related to positive political outcomes, namely political self-efficacy and situational political involvement, “More Harm Than Good?” asks whether these media are related to political disaffection. Specifically, we looked at political cynicism, apathy, and skepticism.
While cynicism – lack of confidence or trust in the political system, and apathy – indifference or lack of interest in politics, are both negative, skepticism isn’t necessarily a bad thing. Skepticism falls short of rejecting politics or the process of politics, but it is characterized by a disbelief and thus a need to gather more information about what one learns in the media about political issues, candidates, etc.
So what did we find? Attention to social media was related to cynicism and apathy, and related negatively with skepticism. However, there was a positive relationship between online expression and skepticism.
In short, as our previous research suggests, paying attention to political content on social media may not have played as positive a role for young adults in the 2008 election as some have suggested. The story, of course, is not the same for online expression – so why is that?
We must of course consider all the limitations of the study. And keep in mind that this is 1 study and 1 sample. Please read the study to learn more about these concepts, related research, the sampling design, limitations, and other important considerations.
CORRECTION: An earlier version of this paper was presented at AEJMC 2012.
Articles such as Why Academics Should Blog by McGuire at Huffington Post, say that people should blog for a number of reasons as “the point of academia is to expand knowledge,” and the hard to accept but admittedly true: “because some of your ideas are dumb.”
Of course, there are other reasons too, like promoting your ideas and that your blog is part of / and builds your reputation. The authors of the research article wonder if this is in fact true – why do academics blog? By investigating 100 academic blogs via content analysis , the authors produce an interesting look inside the real reasons why academics blog.
This got me thinking about why I blog.
Why do I blog?
When I created this blog, I spent lots of time working on who I was writing for, and how I wanted to name my blog. I attempted to articulate that in my “About this blog” page. I’ll summarize:
Social media education is a new and emerging field. I want to be a part of that conversation.
I teach social media. I have a vested interest in growing with the field. To be great at my job, I need to grow, change, adapt. I need to constantly learn. So, I want to learn and reflect on what I learn. But I believe I can also help the field grow. I want to share my knowledge. Maybe by talking about my experience, I can help other educators, or get people thinking about social media education. And too, I want to meet others with similar interests and goals.
How has a Blog has been helpful to me?
Oh, this list could go on and on. So here are a quick few:
I’ve met great professors who are great people – before I blogged, I was on Twitter, LinkedIn, etc. And I’d connected with some folks. It wasn’t until I began blogging that I really began having meaningful conversations with other academics. As I shared my knowledge, experience, and areas of interests, an amazing thing happened! Other people have learned about me, who I am, and what I have to say and what I am hoping to learn. Doesn’t that make it easier to connect and build relationships?
I’ve been asked to participate in events – from research to Google+ Hangouts, new opportunities to grow, learn, and enhance in the field have been presented to me by awesome people I never would have met (see item above).
It has given me a chance to reflect – I’m the sort of person who learns by talking things through or teaching them to others.
It has helped me grow my other social media – I believe that when people see you have a blog, they see that you are participating in the social media conversation at a deeper level, and thus are more likely to follow and engage you on sites like Twitter. I’m not sure if the blog signifies a level of credibility, or that they anticipate gaining more from you because you have a blog. But, I have certainly been much more interactive with folks on social media. And if # of followers on Twitter is important to you – those metrics have grown significantly!
It has given me a chance to help others – and I love to help others! I’ve seen a lot of folks looking over my syllabi and assignments, and it makes me feel great that something I have done may inspire them in what they teach!
My own place to share my research – I first created a professional website when I was in grad school using Sharepoint. I then moved to WordPress, but the page was static. Having a blog is so much more dynamic, but I still use by blog to post my CV, research, and so forth. I’m always excited when I see people looking over my research or searching my research on Google and finding my site.
I hope you enjoy the research article!
Why do you blog? How has blogging opened opportunities for you? Are you thinking about blogging but haven’t started?