What’s Changing? Creative Briefs and Using Story Arcs in Pitch Presentations

It’s that time of year. The tradition must continue! It is time, of course, for my ‘What’s Changing’ blog post to start off the semester. I’ve been writing these posts for years as a way to highlight key changes I have in mind for the semester ahead. For example, here’s last semester’s post. So, without … Continue reading What’s Changing? Creative Briefs and Using Story Arcs in Pitch Presentations

What’s Changing? Hubspot Social Media Certification, Persuasion Class and More!

Fall 2018 is underway and I can’t believe it is already September! To keep the trend up, I’m starting the semester off by sharing some of the things that are changing this semester in my classes. As I look at former “What’s Changing” blog posts from past semesters, I’m surprised to see that I’m not … Continue reading What’s Changing? Hubspot Social Media Certification, Persuasion Class and More!

What’s Changing? Hubspot Academy, Google Analytics, Meltwater software and more!: Spring 2018 Class Updates

I hope that everyone had a relaxing and rejuvenation winter break. I’m going to kick off Spring 2018 with something I like to do on this blog at the start of the semester: Offer a preview of some of the changes and updates I’m making to my classes (Here are all past “What’s Changing” blog … Continue reading What’s Changing? Hubspot Academy, Google Analytics, Meltwater software and more!: Spring 2018 Class Updates

What’s Changing? Bringing Meltwater Social Media Listening Software into the Social Media Class

Today is the first day of the fall 2017 semester. As many of you know, this past summer was an especially exciting and busy one for me with the birth of my daughter! Since becoming a dad, I’ve learned a ton about time management and still have a ton more to learn. I know it … Continue reading What’s Changing? Bringing Meltwater Social Media Listening Software into the Social Media Class

What’s Changing? A look at my Social Media Class for Fall 2016

And we’re back… Summer flew by as it always seems to. It was such a pleasure to see all the talented and motivated familiar faces and make new connections at AEJMC. I got to see many innovative educators whom I admire and whose work I follow. I had an amazing time starting my role serving … Continue reading What’s Changing? A look at my Social Media Class for Fall 2016

What’s Changing? My Writing Across Platforms students will write for BuzzFeed and More in Spring 2016. Oh, And here’s the syllabus!

Each semester, I like to highlight something that I’m doing different in one of my classes (for example, see last Fall’s What’s Changing post). This semester, I’d like to highlight my Writing Across Platforms class (the syllabus is at the bottom of this post). I’ve been teaching this class every spring for the last few … Continue reading What’s Changing? My Writing Across Platforms students will write for BuzzFeed and More in Spring 2016. Oh, And here’s the syllabus!

What’s Changing for Fall 2015? Experimenting With My Principles of PR Semester-Long Project

Happy start to the semester! I want to quickly provide an update on my plans this fall as we are jumping right into classes here at Shepherd University.  Longtime readers know that I like to start the semester by highlighting fun changes to my classes as I constantly work to improve the education I provide … Continue reading What’s Changing for Fall 2015? Experimenting With My Principles of PR Semester-Long Project

What’s Changing? Plans for My Social Media Fall 2013 Class

I often find myself at the end of the semester saying “I wish we’d had time to talk about X!” Or, “when I planned this class, Y wasn’t even on the map!” The great thing is, the relative shortness of a semester enables constant innovation. Having taught social media for a number of years as … Continue reading What’s Changing? Plans for My Social Media Fall 2013 Class

Here are my social media, communication research, persuasion and message design, strategic campaigns and writing across platforms class syllabi for this year

This semester has certainly crept up on me. I had a very busy winter break. The realization that this semester has crept up on me has me realizing a few other things, things that have gotten away from me. One such thing that has gotten away from me is keeping the syllabi on this blog … Continue reading Here are my social media, communication research, persuasion and message design, strategic campaigns and writing across platforms class syllabi for this year

Sharing My Social Media Class Fall 2014 Syllabus

Last week I posted our semester long project in Comm 322 Social Media class. Below is my Social Media class syllabi for Fall 2014. A few quick highlights: New Semester-long Project – Each semester I’ve done something different in terms of a project that spans the entire semester with multiple assignments tied to it. Last year … Continue reading Sharing My Social Media Class Fall 2014 Syllabus