I hope that everyone had a relaxing and rejuvenation winter break. I’m going to kick off Spring 2018 with something I like to do on this blog at the start of the semester: Offer a preview of some of the changes and updates I’m making to my classes (Here are all past “What’s Changing” blog … Continue reading What’s Changing? Hubspot Academy, Google Analytics, Meltwater software and more!: Spring 2018 Class Updates
Today is the first day of the fall 2017 semester. As many of you know, this past summer was an especially exciting and busy one for me with the birth of my daughter! Since becoming a dad, I’ve learned a ton about time management and still have a ton more to learn. I know it … Continue reading What’s Changing? Bringing Meltwater Social Media Listening Software into the Social Media Class
And we’re back… Summer flew by as it always seems to. It was such a pleasure to see all the talented and motivated familiar faces and make new connections at AEJMC. I got to see many innovative educators whom I admire and whose work I follow. I had an amazing time starting my role serving … Continue reading What’s Changing? A look at my Social Media Class for Fall 2016
Each semester, I like to highlight something that I’m doing different in one of my classes (for example, see last Fall’s What’s Changing post). This semester, I’d like to highlight my Writing Across Platforms class (the syllabus is at the bottom of this post). I’ve been teaching this class every spring for the last few … Continue reading What’s Changing? My Writing Across Platforms students will write for BuzzFeed and More in Spring 2016. Oh, And here’s the syllabus!
Happy start to the semester! I want to quickly provide an update on my plans this fall as we are jumping right into classes here at Shepherd University. Longtime readers know that I like to start the semester by highlighting fun changes to my classes as I constantly work to improve the education I provide … Continue reading What’s Changing for Fall 2015? Experimenting With My Principles of PR Semester-Long Project
I often find myself at the end of the semester saying “I wish we’d had time to talk about X!” Or, “when I planned this class, Y wasn’t even on the map!” The great thing is, the relative shortness of a semester enables constant innovation. Having taught social media for a number of years as … Continue reading What’s Changing? Plans for My Social Media Fall 2013 Class
Last week I posted our semester long project in Comm 322 Social Media class. Below is my Social Media class syllabi for Fall 2014. A few quick highlights: New Semester-long Project – Each semester I’ve done something different in terms of a project that spans the entire semester with multiple assignments tied to it. Last year … Continue reading Sharing My Social Media Class Fall 2014 Syllabus
Are my classes suffering from ‘assignment creep?” I’ve been thinking about this concept a lot lately as I’ve been teaching some of the same courses for the past few years. You’ve probably heard of “feature creep.” A quick search of Google reveals this definition from Wikipedia: “The ongoing expansion or addition of new features in … Continue reading Are Your Classes Suffering from “Assignment Creep?”
I recently posted on the impact the change to Google’s link schemes is having on what we should teach students about writing press releases for the web. But what does this change mean? There are some concern around the web that this is going to have a very negative impact on PR. There again, some … Continue reading The Link Schemes Change by Google: Why I Am Not Afraid!