My Public Relations Class Participated in the Ketchum Mindfire Challenge. Here’s How It Helped.

This post may contain affiliate links. Please read my disclosure for details. Public Relations Class Activities with the Ketchum Mindfire Challenge Last semester, my Principles of PR class had the opportunity to participate in the Ketchum Mindfire Challenge for the first time. The program was a great learning experience for students and a ton of … Continue reading My Public Relations Class Participated in the Ketchum Mindfire Challenge. Here’s How It Helped.

Social Media Campaigns: Strategies for Public Relations and Marketing by Carolyn Mae Kim (Book Review)

This post may contain affiliate links. Please read my disclosure for details. As I mentioned in a previous post about my Social Media class, this semester I’ve adopted Carolyn Mae Kim’s new textbook: Social Media Campaigns: Strategies for Public Relations and Marketing. To put it simply: I’m so glad that I finally found a book … Continue reading Social Media Campaigns: Strategies for Public Relations and Marketing by Carolyn Mae Kim (Book Review)

What’s Changing for Fall 2015? Experimenting With My Principles of PR Semester-Long Project

This post may contain affiliate links. Please read my disclosure for details. Happy start to the semester! I want to quickly provide an update on my plans this fall as we are jumping right into classes here at Shepherd University.  Longtime readers know that I like to start the semester by highlighting fun changes to … Continue reading What’s Changing for Fall 2015? Experimenting With My Principles of PR Semester-Long Project

What’s Changing? Hubspot Social Media Certification, Persuasion Class and More!

This post may contain affiliate links. Please read my disclosure for details. Fall 2018 is underway and I can’t believe it is already September! To keep the trend up, I’m starting the semester off by sharing some of the things that are changing this semester in my classes. As I look at former “What’s Changing” … Continue reading What’s Changing? Hubspot Social Media Certification, Persuasion Class and More!

What’s Changing? Hubspot Academy, Google Analytics, Meltwater software and more!: Spring 2018 Class Updates

This post may contain affiliate links. Please read my disclosure for details. I hope that everyone had a relaxing and rejuvenation winter break. I’m going to kick off Spring 2018 with something I like to do on this blog at the start of the semester: Offer a preview of some of the changes and updates … Continue reading What’s Changing? Hubspot Academy, Google Analytics, Meltwater software and more!: Spring 2018 Class Updates

Teaching Students to Create an Online Personal Branding Strategy: Personal Brand Exercise for Students

This post may contain affiliate links. Please read my disclosure for details. Online Personal Branding Lately, there’s been a lot of buzz about Mark W. Schaefer’s new book: Known: The handbook for building and unleashing your personal brand in the digital age. For example, Ai Addison Zang reviewed it. [Read book reviews I’ve written about … Continue reading Teaching Students to Create an Online Personal Branding Strategy: Personal Brand Exercise for Students

A Roadmap for Teaching Social Media by Karen Freberg (Book Review)

This post may contain affiliate links. Please read my disclosure for details. As many readers of this blog know, I’m a major fan of Dr. Karen Freberg and her leadership and work in the field of social media education. Last year, Dr. Freberg published A Roadmap for Teaching Social Media: All the assignments, rubrics, and … Continue reading A Roadmap for Teaching Social Media by Karen Freberg (Book Review)

How to Teach Key Messages to PR and Marketing Students: Activity Included

This post may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details. Teaching Students to Develop Key Messages is a Great Public Relations Class Activity As a kid, I paid more attention to the … Continue reading How to Teach Key Messages to PR and Marketing Students: Activity Included

What’s Changing? Creative Briefs and Using Story Arcs in Pitch Presentations

This post may contain affiliate links. Please read my disclosure for details. It’s that time of year. The tradition must continue! It is time, of course, for my ‘What’s Changing’ blog post to start off the semester. I’ve been writing these posts for years as a way to highlight key changes I have in mind … Continue reading What’s Changing? Creative Briefs and Using Story Arcs in Pitch Presentations

Teaching PPC Ad Writing: Using the Mimic Search Engine Marketing Simulator in my Writing Class (1 of 2)

This post may contain affiliate links. Please read my disclosure for details. This is post 1 in a two-part series about Stukent Mimic Intro. You can see post 2 here. Last spring I decided to try something new with my Writing Across Platforms class. These past few semesters we have witnessed the rising importance of … Continue reading Teaching PPC Ad Writing: Using the Mimic Search Engine Marketing Simulator in my Writing Class (1 of 2)