Last semester, my Principles of PR class had the opportunity to participate in the Ketchum Mindfire Challenge for the first time. The program was a great learning experience for students and a ton of fun. From what I understand, the program has been around for several years. But, after slowing down for a few years, … Continue reading My Public Relations Class Participated in the Ketchum Mindfire Challenge. Here’s How It Helped.
As I mentioned in a previous post about my Social Media class, this semester I’ve adopted Carolyn Mae Kim’s new textbook: Social Media Campaigns: Strategies for Public Relations and Marketing. To put it simply: I’m so glad that I finally found a book like this. Kim’s book is among the most thorough and clear book … Continue reading Social Media Campaigns: Strategies for Public Relations and Marketing by Carolyn Mae Kim (Book Review)
Happy start to the semester! I want to quickly provide an update on my plans this fall as we are jumping right into classes here at Shepherd University. Longtime readers know that I like to start the semester by highlighting fun changes to my classes as I constantly work to improve the education I provide … Continue reading What’s Changing for Fall 2015? Experimenting With My Principles of PR Semester-Long Project
Fall 2018 is underway and I can’t believe it is already September! To keep the trend up, I’m starting the semester off by sharing some of the things that are changing this semester in my classes. As I look at former “What’s Changing” blog posts from past semesters, I’m surprised to see that I’m not … Continue reading What’s Changing? Hubspot Social Media Certification, Persuasion Class and More!
I hope that everyone had a relaxing and rejuvenation winter break. I’m going to kick off Spring 2018 with something I like to do on this blog at the start of the semester: Offer a preview of some of the changes and updates I’m making to my classes (Here are all past “What’s Changing” blog … Continue reading What’s Changing? Hubspot Academy, Google Analytics, Meltwater software and more!: Spring 2018 Class Updates
Lately, there’s been a lot of buzz about Mark W. Schaefer’s new book: Known: The handbook for building and unleashing your personal brand in the digital age. For example, Ai Addison Zang reviewed it. I haven’t read the book. But, after reading those reviews, it’s officially on my Christmas list. [Read book reviews I’ve written … Continue reading Teaching Students to Create an Online Personal Branding Strategy
As many readers of this blog know, I’m a major fan of Dr. Karen Freberg and her leadership and work in the field of social media education. Last year, Dr. Freberg published A Roadmap for Teaching Social Media: All the assignments, rubrics, and feedback you’ll need to present a strategic social media course. So, of … Continue reading A Roadmap for Teaching Social Media by Karen Freberg (Book Review)
This is post 1 in a two-part series about Stukent Mimic Intro. You can see post 2 here. Last spring I decided to try something new with my Writing Across Platforms class. These past few semesters we have witnessed the rising importance of paid as part of the PESO model when it comes to PR. … Continue reading Teaching PPC Ad Writing: Using the Mimic Search Engine Marketing Simulator in my Writing Class (1 of 2)
Building bridges. That’s something we professors strive to create in the minds of our students. You might say it is the core mission of everything we do. So how can we do that? Recently, I’ve had a few amazing experiences that have really helped me to take a second look at one truly powerful way … Continue reading How Guest Professors Build Bridges For Students
There has been a lot of talk in recent months about the decline of Facebook’s popularity, particularly among teens and young adults. Coupled with that, Facebook announced that there will be a sharp decline in brand page content showing up in News Feeds starting January 2015.This begs the question, should we still teach students to … Continue reading Why I’m Still Teaching My Students to Write For Facebook… Despite Everything