Why You Should Apply for the Advertising Education Foundation Visiting Professors Program

Earlier this month I had the amazing opportunity to be a part of the Advertising Education Foundation’s (AEF) Visiting Professors Program in New York City.

Myself and 32 other professors from around the country spent a week meeting with agencies and companies in the advertising and marketing space. We met with:

  • Ogilvy
  • Momentum
  • Facebook – specifically ,the agency division.
  • McCann
  • R/GA
  • Wavemaker
  • IBM
AEF at the Facebook Agency offices in Manhattan.

The AEF is all about bridging academia and the industry. And through this program they executed their mission in an impactful way!

During the trip we stayed in the dorms at Fordham University, just a few steps away from this NYC icon: The Metropolitan Opera House.

Being in the offices of these innovative companies opened my eyes to not only the changing advertising/promotion landscape, but the changing media landscape more broadly and how it is affecting so many aspects of business, commerce, and day-to-day life.

Inside the Momentum offices. Momentum is owned by McCann and is focused on experiential marketing.

I was afraid I would be the only professor who was not in a business school or who was not strictly an advertising educator. I was delighted and surprised to meet many professors from communication – with emphases from public relations to media studies – as well as other disciplines such as anthropology. To me, this really shows the dedication of the AEF team to the advancement of knowledge about advertising broadly.   Because advertising impacts all of us.

I learned a ton from this experience. I can truly say it was one of the most remarkable professional development experiences of my career as a professor. There are many ways in which I will incorporate what I learned from this experience in my teaching as well as in my life. Below are my three key takeaways from my trip.

If you have not participated in the AEF Visiting Professors Program, I highly recommend that you apply for a future year.

If you are not familiar with the AEF, check them out. They have lots of great resources. My students and I used the AEF’s Campus Speaker Program to find a spectacular speaker, Maggie Bergin, who came and spoke with our department last semester.

-Cheers!

Matt

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