From Sydney Australia: Reflections on ICBO 2018 and my event app planning experience

The spring semester has come to a close!

I have recently returned to Shepherdstown from a 1.5 week trip to Sydney Australia. There, I had the amazing opportunity to execute the ICBO One app event experience for attendees to the International Congress of Behavioural Optometry event at the Sydney Convention and Exhibition Center.

The famous opera house in the Sydney Harbour near Circular Quay

The event app was a huge success, with 90% of attendees actively engaged on the app. So, our time promoting the 2018 ICBO event has come to a close. Over two years of work went into creating the ICBO One app. I am so grateful for the opportunity I was given to travel all over the globe to help promote the event and to provide the app to ICBO partner events in the U.S., Montreal and Toronto, Canada, Toledo, Spain, Vienna, Austria, and Sydney, Australia. I also got to travel to Budapest to help pitch the app and make it a reality as well as to Dubai to help promote the ICBO 2018 event.

The Sydney Harbour bridge. The opera house is in the background. Photo taken from ferry.

It has been a truly eye-opening, learning experience from event planning to digital communication strategy, to designing and executing a successful digital event experience, to working with sponsors, speakers, and event attendees from different cultures and countries. The professional development experience was truly one of a kind.  But, more than anything, I loved the opportunity to meet generous, kind, and motivated optometrists and vision therapists from around the world. As someone who is, of course, not in optometry myself, I learned so much about how much passion behavioral optometrists have for their field. I think it is fair to say I made many friends these last few years.

The walkway to Manly beach. Photos taken right before Anzac Day, thus the flags and signs. Pacific ocean in the background.

The ICBO One event app came out of my professional development experience at the ICBO 2014 event in Birmingham, UK. There, I created and executed the precursor, the ICBO Social event app.

The ICBO event apps are built on the Double Dutch event app platform.

Below are the main stats from the event. An additional 299 questions or comments were posted in the chatroom, which are not reflected in the data below.

An interesting trend, is that comments and updates were down slightly from four years ago, even when we consider the additional 299 chatroom posts. Part of this is likely due to the fact that attendance was down slightly (it is hard to travel to Australia) and we only created 1 account per exhibitor booth, rather than 1 account per booth attendee.  But, what’s interesting is the huge spike in likes. We can see that more than twice as many likes occurred this year than in 2014 (There were 13,812 likes in 2018 and 5,753 likes in 2014). I think this shows a larger trend in social media. Content overload has driven people towards greater likes and fewer posts.

With ICBO over and the 2017-18 academic year behind me, it is time to start planning for summer. Here are a few things I have planned:

  1. I am traveling to Portugal the week of May 14th to speak at 2 universities there. One of my talks will be at the Internet Day Celebration at the Universidade de Aveiro and the other at the Universidade Nova Lisboa. I am beyond honored and thrilled about this opportunity.
  2. Teaching an online summer class for the first time.
  3. Attending AEJMC in DC in August (and hopefully presenting a paper we submitted).
  4. Working on a few research studies, of course.
  5. Reading and writing.
  6. Working to stay current in social media trends and teaching
  7. Backpacking on the Appalachian Trail.
  8. Spending time with family.

With all of that said, I will be blogging very infrequently over the summer. As always, you can find past blog posts, assignments, and syllabi via the blogroll or the navigation menu in the upper right of this blog.

Have a wonderful, rejuvenating, and safe summer.

See you in the fall!

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