Hootsuite University and social media education research to be presented at #AEJMC15

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#AEJMC15 is just around the corner! This year I am truly thrilled to be traveling to San Francisco to co-present a study about social media education in the college classroom.

sanfran

Our study, titled “Hootsuite University: Equipping Academics and Future PR Professionals for Social Media Success”, investigated perceptions among students, faculty, and professionals of the social media certification higher education program, Hootsuite University, as part of a college social media course (I’ve written a bit about my own use of Hootsuite University in my social media class in the past).

The paper will be presented at the Top Teaching Papers session @ 9:15am, Sunday August 9 in Salon 15 (Conference program).

On this project, I had the pleasure of working with some truly awesome social media professors (Emily Kinsky, Karen Freberg, Carolyn Mae Kim, and William Ward). If you do not follow these folks, I strongly recommend it. They are great educators and inspiring resources for social media education.

Come see our presentation to learn more about our study and our findings. Tweet at me @mjkushin and please come say hello in person. I always love to meet friends and colleagues from the web.

Also, this year I’m excited to have been recruited to join the Public Relations Division Social Media Team. I’ve always loved the social media sharing the PRD does and their yearly coverage of the AEJMC conference leads the field. I’m looking forward to meeting the fellow team members and helping plan some great content for the upcoming year.

Hope to see you @ #AEJMC15!

-Matt

photo: CC

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