Web Round Up: Social Media Education Videos, Google News Labs, and Link Building

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Summer is a great time for finding new resources to share with students in the classroom. And with that in mind, I want to share a few readings and resources you may find useful to use this fall in your classes, or just may want to stay on top of.

Social Media Education Videos – Online @UCF has a series of awesome social media videos called “The New Social” that appear to be produced by UCF’s Center for Distributed Learning. These brief videos cover a range of topics and you may find them very helpful to incorporate into class lecture or to assign students to watch at home. Here is Dr. Melissa Dodd’s list of “The New Social” videos on Vimeo.

New Google Labs Could Help Content Marketers from PR Daily – This is something to keep your eye on! Google just launched Google News Lab, a collaborative tool for working with journalists. The tool appears to enable journalists, and content creators more broadly, to harness Google’s data and resources in content. I’ll be interested to see how it is used in the months ahead. The PR Daily article offers some ideas for how content creators could harness the tool. I’m also excited to see if and how journalism professors explore this resource. p.s. Love the clips in the video of what looks like the Newseam in DC.

A PR Pro’s guide to link building from PR Daily – Link building is something I discuss in both my Writing Across Platforms and Social Media classes. The idea makes sense to students but this article provides an explanation of how to go about gaining links from authoritative sites . p.s. In explaining link building to my classes, I like to use the analogy of a student’s reputation in school. If lots of people are talking about you (linking to you), there must be something important and noteworthy about you (credibility). If the really cool people (authoritative websites) are talking (linking) about you, you must be really cool (higher credibility; authority). But if you associate with troublemakers (spammy websites) and they’re talking about you (linking), you’ll lose some of that ever-important credibility (with Google).  Kind of silly, but it helps the students easily understand the importance of inbound links.

Hope your summer is going great!

– Cheers!

Matt

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