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Hope you had a great Labor Day weekend. I’ve been writing lately about the Google Link Schemes update – what it is, how I am teaching in response to it, and what I think about it. As promised, here is my assignment that is impacted by this change.
As I’ve said before, I’m not too concerned about this change at the macro level. But at the micro level, I think it is important that press releases now contain the “no-follow” tag. To learn how to tag with “no-follow”, read my former post. It also contains lots of links to great articles explaining the Link Schemes update!
Press Release for the Web Assignment
The emphasis on my Social Media Release assignment (which I may be better off just calling a web release), at its heart is on writing for the web – e..g., keyword research, SEO. And so, whether the press release “dies” or not, I feel my students will be adaptable.
This assignment is taught in Writing Across Platforms (syllabus | related blog posts). The topics this assignment emphasizes are of course covered in class through lecture, discussion, and brief activities.
There are 3 files in my Writing Across Platforms category on Scribd that I want to draw your attention to:
- Cover Page – The cover page is something I am using for all major written assignments in the class. Someone deserves credit for this but I can’t remember where I got the idea (if you know, please tell me so proper credit can be attributed). The purpose is for students to have to think through the purpose of their written piece, who their audience is, and what is “in it” for the audience – why they should care.
- Social Media Release – Part 1 – This is prep work the students do, focusing on the keyword research and writing the release to conform to the scenario. An important thing for me is that students SHOW their research and highlight all keywords. Students bring in their draft to class and work with a partner on revisions. After, they proceed to Part 2:
- Social Media Release – Part 2 – This is where they take what they’ve written and put it into PitchEngine. By breaking it up into two stages, the students can focus on the research and writing first and foremost before they get swept up in the coolness of PitchEngine.
If you have questions about any of these assignments, how I teach the material, or ways i can improve them, please feel free to drop a comment or contact me directly. How do you teach these topics? How can I approve my assignment?