Interview with social media marketing professor Jeremy Floyd (G+ Hangout)
The semester is done. The grades are in. It is time to reflect on the semester – what went well, what challenges we faced, what we learned, and what we […]
Join us for Social Media Professor Google Plus Hangout Weds 5-22!
Happy Tuesday! Tomorrow we will be holding our second Social Media Professor Google Plus hangout where professors teaching social media around the country get together to talk shop. The event […]
How I Used SEO Keyword Competition Research to Target My Niche
At some point, I bet you’ve wondered – Why did you name your blog Social Media Syllabus? No, it is not a syllabus. It is a way to help my […]
Summer Reading List: Social Media Books
If you’re like me – growing up, summertime meant summer reading and Book It! I have many fond memories of cool pins and personal pan pepperoni pizzas at the local […]
Say hello to Conversation Advertising: Like a post, buy a Facebook gift
Today, Facebook introduced me to a whole new level of impulse shopping. This move may be more telling than the gift recommendation seems. I believe it is a new type […]
Upcoming Events: Speaking on Social Media and Democracy
I am very excited! Tomorrow, April 30th, I will be traveling to Washington, DC to participate as a U.S. Speaker and Specialist in the United States State Department’s Bureau of International […]
What I’m Reading: Content Marketing, Social TV, Civic Engagement (4/26/13)
Happy Friday! Here are a few quick reads and news to go along with your coffee this morning! I’ve been talking content marketing a lot lately on this blog and […]
Update to Status of New Classes and Concentration
Great news! Monday night, the Shepherd University Curriculum and Instruction committee approved the classes I have created and the Strategic Communication concentration I have been working on since my arrival […]
When Content Marketing Fails to Deliver: 6 problems with Marketo’s Ebook
Note: In a previous post I discussed how I am teaching Content Marketing in my Writing Across Platforms class next fall and why we should teach it in the writing […]
Pay-Per Networking: Facebook Now Charging You to Contact Non-Friends
It appears Facebook has followed through with rumors and reports that the social networking service may begin charging to contact celebrities and “non-friends.” That day, it seems, is here. A […]
